Why is having an enterprise app store important?
An enterprise app store is similar to other app stores, but tailor-made to the needs of a corporation by providing a centralized location for IT approved applications. These applications can be 3rd party apps, available in other app stores like the Apple app store or the Google Play store, or ones that have been developed in-house for internal use. When the enterprise app store is on a registered device and tied to a specific user,  the user can not only discover applications easily, they can also be notified of the apps that are recommended based on their role and function within the organization.