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Why Your Frontline Worker is Your MOST IMPORTANT Employee

January 13, 2020
Frontline Workers

We see frontline workers every day, but we don’t always recognize their importance. They are the face of every business, and the first and last person many customers interact with during their journey. Frontline workers are how your customers engage with you outside your walls. 

Let’s examine three frontline workers that change the world daily.

Nurses: Everyone has encountered nurses at some point in their lives, starting with birth and progressing through routine check-ups and the occasional medical emergency. Nurses are on the front line of the medical industry, yet they are often overworked and underappreciated. In a recent survey by the American Nurses Association, 58% of nurses say their workload has increased in the last 12 months. This means that they are forced to get more done and need tools to improve productivity. One way that nurses can accomplish this is with mobile fleet management solutions that allow immediate bedside access to patient files. This can save countless hours and improve patient outcomes. MobileIron can ensure access to these files is immediate, and secure.

Retail workers: Some of us love shopping, while others detest it. Whichever category you fall into, it helps if your shopping experience is efficient, hassle free, and possibly even fun. Retail salespeople drive this experience and can make shopping a positive customer engagement, or a negative one that causes a shopper never to return. These retail employees need tools to help customers find what they are looking for, search current inventory, and even complete transactions without waiting in a checkout line. These are all experiences that a MobileIron-enabled retail worker can provide.

Transportation employees: Travel for vacation can be something we look forward to all year while business travel is often dreaded. In a recent survey from the American Travel Association, Americans skipped 32 million trips last year because they hate flying. The days of wearing suits and cocktail attire to fly the friendly skies has long since passed. However, that doesn’t mean that transportation employees still can’t provide a great customer experience. Mobile-enabled coach and train workers can check in passengers and their bags curbside, and an automated kiosk can do the same for air passengers. These tools, empowered by MobileIron, provide a level of efficiency that improves the customer experience and drives repeat business.

These are just three examples of frontline workers who assist customers, provide care, and drive efficiency every day. Because of their direct and frequent contact with the end customer, the frontline worker is the most important employee.

Learn more about frontline workers and frontline security in our new ebook, “The Ultimate Guide to Frontline Worker Success.

 

Brian Strachman

Brian Strachman , Director of Product Marketing

About the author

Brian Strachman is a marketing and strategy professional with over 20 years of experience in B2B technology marketing. Brian currently is director of product marketing at MobileIron focused on use case GTM.  He has extensive experience in product marketing, solutions marketing, strategy, Go-To-Market planning, sales enablement, and market research. Most recently Brian was at Automation Anywhere where personally launched the first ever RPA Mobile App.  Brian holds an MBA from Arizona State University, as well as undergraduate degrees in Finance and Marketing.