The Rise and Fall of BlackBerry
From 2000 to 2010, BlackBerry set the standard for enterprise mobility. BlackBerry, then known as Research in Motion, stretched the bounds of what could be done with the constrained bandwidth, processing power, and displays of the day. By the end of the decade, almost every mobile professional, especially in high security industries like Financial Services and Government, was a proud BlackBerry user. BlackBerry, the device, rocked; the BlackBerry Enterprise Server (BES) was mission-critical; and BlackBerry, the company, was an agent of transformation.
And then it all changed. iOS and Android overtook BlackBerry in both enterprise and consumer markets. App innovation exploded. BYOD became real. That’s the environment which created MobileIron. We built a platform to secure modern user experiences and allow our customers to choose best-of-breed apps without getting locked into a single-vendor stack.
Our customers were exactly the security-conscious businesses and institutions that had been BlackBerry’s bread and butter. As the BES business shrank, our business grew. A few years ago, responding to demand, we published a resource center here with detailed guidance on migrating from BlackBerry to MobileIron.
In this current year, 2016, we have achieved several milestones that continue to differentiate MobileIron from the BES:
- We were recognized as a leader in the Gartner Magic Quadrant for Enterprise Mobility Management Suites for the 6th year in a row.
- We became the first company in the world to achieve Common Criteria certification for MDM Protection Profile V2.
- We were the only mobility specialist to be recognized as one of the Top 20 Homeland Security Solution Providers by Government CIO Outlook.
- We were selected as the mobile device management / mobile application store platform for the U.S. Defense Information Systems Agency.
83% of attendees at our 2016 global user conference said they were planning to end-of-life Blackberry support in less than one year.
Here are links to several case studies of companies migrating from BlackBerry to MobileIron:
- Brussels Airport (transportation)
- CaixaBank (financial services)
- The Hospital for Sick Children (healthcare)
- J.B. Hunt (transportation logistics)
- London Borough of Brent (government)
- M-net (telecommunications)
- Nemours Health System (healthcare)
- NIBC (financial services)
- Stadtwerke Unna (energy)
- Standard Life Group (financial services)
- State of Indiana (government)
- Surrey County Council (government)
- Swiss Re (financial services)
- Thomson Snell & Passmore (legal)
- TVH Group (manufacturing)
Our sales team told me yesterday that BlackBerry has launched an anti-MobileIron marketing website. I am not surprised. This validates to me that MobileIron is the EMM platform, along with hardware leaders Apple and Samsung, that is most responsible for BlackBerry’s decline. Enterprises now live in a multi-device, multi-OS, multi-cloud world which has very different security and user experience requirements than existed in the era of BlackBerry.