Nine reasons why Microsoft customers choose MobileIron

Are you considering making the move to a Microsoft bundle with Intune? If so, you should take a close look as to what that means, including limits on end user choice and experience, security and operational flexibility that can slow growth plans for a modern digital workplace.

In a highly competitive and noisy software security, mobility and identity industry – with lots of announcements that precede actual product capabilities – we are often asked by our customers how Microsoft and MobileIron complement each other and what are those uses cases. As a result, we identified nine reasons why many Microsoft customers choose MobileIron to close the gap as they build a secure, digital workplace that aligns with their organizational goals:


1. Hybrid enterprises need the flexibility that MobileIron provides.

As organizations shift from the on-premises datacenter to SaaS apps, they need a unified security platform that will accommodate all their needs. Hybrid enterprises require secure and seamless end-user access to all apps – legacy and modern. Microsoft currently does not provide this. MobileIron, on the other hand, gives customers and partners the ability to secure on-premises apps, cloud apps, data, devices and identity – all in one solution. And MobileIron offers a consistent password-less experience for all apps.


2. It’s more than just a Microsoft world

Microsoft’s integrations may be tighter and end-user experiences smoother with their own solutions, but for competing best-of-breed apps and services that are widely deployed at many companies, the end-user experience is not the same. Companies often want to keep their best-of-breed solutions for email, office collaboration, identity, security, mobility and device infrastructure because they have already worked through the adoption cycle. However, Microsoft’s approach effectively locks out best-of-breed tools. On the flip side, organizations that rely on Microsoft for everything may be forced into every future change in Microsoft’s technology roadmap. Are you ready for only Microsoft to guide your company’s operational and security direction now and into the future?



3. End-user experience and choice matter

When user choice and end user experience matters, customers chose MobileIron for simpler onboarding, best on device experience, and best admin UI. MobileIron offers the flexibility to work on any device with any app from any vendor, whereas with Microsoft Intune you have to scrutinize the details of the use case. For example, MIcrosoft currently doesn’t support Android devices with a managed personal profile, frontline workers, Samsung and Zebra devices with firmware over-the-air or full macOS control. MobileIron is the best solution for organizations that need to manage devices beyond Windows and iOS by providing support for all possible end-user device use cases.


4. Demand identity, device, app and data security—all in one

The highest security posture can be achieved when companies can manage user and device authentication, device posture, app and data security in a single product. MobileIron’s zero trust approach provides the visibility and IT controls needed to secure, manage and monitor every device, user, app, and network being used to access business data. It protects data the ways it’s being accessed and used – no matter where it is, or who owns the devices and services involved. These critical capabilities lay the groundwork for the expanded business use cases that Intune can’t fully support.


5. Eliminate passwords today with MobileIron’s device-as-identity approach

MobileIron’s device-as-identity approach is the first of its kind on the market. MobileIron enables passwordless access to cloud services from any device – managed or unmanaged – using the mobile device as the user’s secure ID, whereas Microsoft’s approach starts and ends on the desktop. Microsoft currently only provides passwordless authentication for Windows Hello.


6. MobileIron integrates well with best of breed technology partners

The modern digital workplace requires the right tools and best-of-breed solutions to properly secure the way employees want and need to work. MobileIron integrates with over 380 ecosystem partners, including ServiceNow, Splunk and many more. We understand the value of IT admin time and think about how to pre-populate info from one solution to the next for ease of use for admins.



7. The high cost and complexity of switching solutions

The complexity of an Intune integration is significant because it requires a complete re-architecture of mobile infrastructure and there’s no easy tool to migrate. IT must build new policies, manually add all settings, roll out a global education program, offer help desk support for device migration, and more. We’ve estimated the tasks and time involved to complete a migration from MobileIron to another UEM provider such as Intune, and the price tag comes to about $100-$150 per person, per device1. Migration to Intune is both costly and highly disruptive to end users.


8. Choice of on-prem or SaaS deployments

Most Fortune 2000 companies were not born in the cloud and will need to have the flexibility to continue to deploy UEM on-premises and/or in the cloud. When deployed within a network infrastructure, MobileIron UEM can adhere to strict corporate security policies by storing all data on site. It can also run on virtual environments, which allows for seamless deployments on different setups. Microsoft doesn’t offer customers that same option; it only supports UEM deployment in the cloud.


9. Choose a proven leader, acknowledged for driving the convergence of mobility, security and identity

MobileIron, named a Leader in Gartner Magic Quadrants for 9 consecutive years2, has enjoyed a strong standing among industry analysts for years. Most recently, in Gartner’s 2019 Magic Quadrant Critical Capabilities, MobileIron ranked higher than Microsoft in three out of four Gartner use cases and five out of eight critical capabilities. MobileIron was also the only UEM vendor in the study, in addition to being named a strong performer in the most recent “2019 Forrester Zero Trust X Wave.”3

To learn more about the sacrifices of switching to a Microsoft-only bundle, read our e-book here. To find out more about how MobileIron can provide a comprehensive solution that fits your needs, contact a MobileIron Sales representative here.


1 - All migration costs estimated by MobileIron, 2019.
2 - 2019 Gartner Critical Capabilities for Unified Endpoint Management (UEM), MobileIron.
3 - The Forrester Wave™: Zero Trust EXtended Ecosystem Platform Providers, Q4 2019, MobileIron.

Rhonda Shantz

Chief Marketing Officer

About the author

Rhonda’s team is responsible for implementing high-impact targeted programs that drive pipeline and increase revenue. She brings over 25 years of experience driving revenue growth at cybersecurity and enterprise businesses, creating strategy for category development and market disruption, and executing digital transformations. Prior to MobileIron, Rhonda served as CMO at Centrify, where she led a rapid transformation in marketing and sales to an account-based targeting strategy, increased the pipeline two-fold, shifted the go-to-market strategy including product packaging and pricing, and repositioned the company to become a leader in the zero-trust category.

Rhonda also held leadership roles at Rocket Fuel, Symantec, and Porter Novelli where she drove strategies around category development, reinventing brands, and driving pipeline. She is a frequent speaker at industry events, and was recently recognized by Sirius Decisions for Marketing Program of the Year and by TOPO for Marketing Excellence in 2018. In 2017, Rhonda was recognized by Engagio as “One of the Top 50 Women in Revenue that you should know,” and “Women of Influence 2017” by San Jose Business Journal. Rhonda has an MBA from Sacramento State University and a B.S. in Computer Science from Chico State University.