The new normal: IT says “yes” to iOS for line-of-business digital transformation

Despite executives’ consensus that digital transformation is business-critical, over 60% of executives believe they are behind, according to Forrester. Digital transformation is expensive; CEOs are looking for operational savings or net new business to justify costs. At MobileIron, we’re helping our most innovative customers leverage the iOS platform to deliver their required ROI and remove the blockers that are slowing this transformation.

Our customers are moving beyond simple mobile email access to implement line-of-business-sponsored initiatives. The iOS platform, including Apple’s Device Enrollment Program (DEP) and Volume Purchase Program (VPP), as well as MobileIron’s Enterprise Mobility Management (EMM) solutions, give teams the confidence to scale their mobility programs. Many are using mobile devices and apps to efficiently deliver new end customer experiences. Based on early mobile wins, our customers build momentum for broader digital strategy.

In particular, MobileIron’s financial services, healthcare, and government customers live on the bleeding edge of mobility, claiming some of the most innovative and in some cases life-changing use cases for mobile technology. In addition, security, while a top concern for most industries, is mandated and regulated for these three industries. So we were not surprised when our Mobile Security and Risk Review, published last year, showed that healthcare, financial services, and government organizations lead in adoption of DEP and VPP. MobileIron is helping IT teams in these industries leverage these programs on their iOS devices to launch new line-of-business initiatives.

DEP ensures compulsory device management and enables Over-the-Air Supervision for advanced security capabilities, while VPP streamlines app deployments. Together, these tools give organizations the control they need to protect confidential data and meet compliance regulations while simplifying processes for both IT departments and end users. DEP and VPP offer security and efficiency benefits that enterprises across all industries should be considering as part of their mobile security and management strategies for additional control of corporate-owned devices.


vpp dep graph

VPP was launched in 2011 and gained momentum with the introduction of the DEP corporate fleet program. Together, these programs give organizations the tools to manage iOS device fleets and the apps that run on them. Nearly one in five organizations (18%) is currently using VPP to streamline enterprise app deployment to users. The rate is significantly higher in healthcare (29%) and government (25%). At 32%, Germany has the most organizations using VPP. At just seven percent, Japanese companies have the lowest use of VPP.

Organizations are also increasing their adoption of DEP because it gives them more control over their mobile fleets. With DEP, enterprises can enforce tighter restrictions on corporate-owned, supervised devices while simplifying the overall setup process. For instance, tablets can be restricted to single-app kiosk mode to prevent users from downloading unauthorized apps. Currently, nearly 13% of organizations around the world are using DEP. Companies in the Netherlands have recorded the highest use of DEP at 22%, while their counterparts in France have the lowest at just five percent. Nearly one-quarter (22%) of healthcare organizations are using DEP today.

Clearly, digital transformation is a requirement to remain relevant and be competitive in 2018 and beyond. For most customers, a critical business driver of this transformation will be improved customer experience and service delivery based on mobile devices and apps. As our most recent Uvex and Queensland Police case studies highlight, MobileIron’s implementation of iOS and Apple-related mobility programs ensures our customers can be first movers and leaders in their space as they implement their digital transformation programs.

Fran Thorpe

Director of Business Development, Strategic Partnerships

About the author

Business is both science and art. The right mix of both determines whether a project is funded or a brand becomes a movement. Over the past 15 years I’ve successfully blended science and art to develop go-to-market strategies for mobile sea changes. I led the charge in mobile with apps, messaging, search, maps, and now with security. 

I build strong working relationships with internal stakeholders and external partners. Together we achieve business success. I led the digital team that launched a messaging service that grew from 0 to 20 million users in under 18 months. I identify key features that go from obscure to the product launch headlines. I open new routes to market that result in millions of dollars of revenue.

I am fascinated by what’s coming next. The ability to map content to context, accelerating decision making - human or automated. And at the same time, balancing privacy with the quest for more data. Autonomous driving, digital assistants, smart homes, the revolution has started. It’s an exciting time to be in the revolution-making business.