In this MobileIron Minute, Ojas Rege, VP of Strategy at MobileIron, shares his perspective that the fundamental conflicts of interest facing Microsoft Intune will prevent it from becoming an effective Enterprise Mobility Management (EMM) solution. A true EMM solution must be neutral. It must secure the best-of-breed multi-OS, multi-app environment of the modern enterprise, in which the majority of mobile devices and apps are not from Microsoft. However, Microsoft cannot be neutral, as demonstrated by Intune’s slow support of Android for Work and Office 365’s unwillingness to leverage native iOS and Android configuration standards. Rege believes that Intune will primarily be a configuration utility for Office apps, not an end-to-end mobile security platform. In other words, Intune’s core purpose will be Enterprise Microsoft Management, not Enterprise Mobility Management. This is Part 3 of a three-part video series. You can see Part 1 (Microsoft Product Strategy) here and Part 2 (MobileIron and Microsoft EMS) here.