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Customer Experience Matters: Developing on iOS Platform Helps Traditional Businesses Leverage Apple Brand

November 15, 2016

As an IT professional, do you have companies you admire? Do you wonder what’s behind their success? Or perhaps you would like to know how they are able to make hard things look easy?

Apple is arguably the most admired and valuable brand in the world. They are known for making hard things simple. It’s very interesting to see how using Apple products influences the brands of traditional business as well. At MobileIron, we are working with such customers and enabling them benefits from leading edge Apple hardware and software. The IT teams within these companies work hard to ensure that mobility is used to deliver a positive corporate brand experience inside and out. User adoption and other internal metrics, as well as headlines and quarterly earnings reflect their success. And we’ve learnt, in addition to the Apple products, it’s using repeatable planning, development, and deployment frameworks that set these industry leaders apart.

Although our customers get together to share best practices, the actual mobile transformation frameworks are considered their IP. But there are common themes. We’ve captured these important insights on App Development frameworks in “The Enterprise Guide to iOS App Development.” Below are a few to get you started.

  1. Prioritize User Experience: Going mobile is not about grabbing the desktop experience and squeezing all down to an iPad screen. Focus instead on specific “jobs to be done”.
  2. Identify the “Minimum Viable App”: Embrace the process of iteration to give yourself room to change and reprioritize based on user and business feedback.
  3. Go Native: Apple is known above for design and simplicity. When you go native, you can leverage the iOS Human Design ethic. Although development, in some cases might take a little longer, especially if you are accessing back end systems; in the end everything is much simpler.
  4. Measure Results: Business Transformation is real and whether it’s measured in hours saved, deals closed, or sales people trained, it’s worth tracking and reporting.
  5. Partner to Complete the Experience: After your apps are built, you need to distribute and secure them, and this should be seamless too. Enterprise Mobility Management (EMM) vendors leverage iOS frameworks for so you can configure and distribute managed iOS apps over the air to any device.

Have a look at these videos and see how a little of the Apple brand halo is rubbing off on Queensland Police Service and FinnPilot. These are just two examples of MobileIron customers in traditional service business who are using app development frameworks to design and deploy mobile apps and successfully transform the way they interact with the public and their customers.

Fran Thorpe

Fran Thorpe, Director of Business Development, Strategic Partnerships

About the author

Business is both science and art. The right mix of both determines whether a project is funded or a brand becomes a movement. Over the past 15 years I’ve successfully blended science and art to develop go-to-market strategies for mobile sea changes. I led the charge in mobile with apps, messaging, search, maps, and now with security. 

I build strong working relationships with internal stakeholders and external partners. Together we achieve business success. I led the digital team that launched a messaging service that grew from 0 to 20 million users in under 18 months. I identify key features that go from obscure to the product launch headlines. I open new routes to market that result in millions of dollars of revenue.

I am fascinated by what’s coming next. The ability to map content to context, accelerating decision making - human or automated. And at the same time, balancing privacy with the quest for more data. Autonomous driving, digital assistants, smart homes, the revolution has started. It’s an exciting time to be in the revolution-making business.

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