Yesterday, I tuned in to watch Apple’s annual iPhone event livestream on YouTube – this was the first time in history that Apple live streamed an event on YouTube – and below are some of my quick thoughts on what Tim Cook and others unveiled. Overall, there was a major focus on hardware and cameras, and much less of a spotlight on new software capabilities beyond iPadOS multitasking.
The new phones look great, and they are available at three different price points. The iPhone 11 is the heir to the iPhone XR, starting at $699. And the two new flagships, the iPhone 11 Pro and Pro Max, start at $999 and $1,099, respectively. You can pre-order these phones starting this Friday, Sept. 13 and they arrive in stores on Friday, Sept. 20. Personally, I’m most excited about the new “enhanced Face ID” that’s expected to speed up the face-scanning feature. This will also improve MobileIron’s zero sign-on experience; MobileIron offers passwordless access to cloud services available from any iOS device, leveraging secure biometric technology like FaceID.
The new 10.2-inch iPad also looks cool, although I’m most intrigued by the first ever release of iPadOS that will debut on the device. For context, in June, Apple announced plans to fork iOS, meaning there will now be a separate version of the OS for phones and tablets. On that note, Apple’s iOS 13 will be available on Sept. 19 as a free software update for iPhone 6s and later. Additional software features will be available on Sept. 30 with iOS 13.1.
What’s most interesting are some of the things that weren’t mentioned at the event. Most noticeably, Apple didn’t mention 5G, although we’ve already seen a few Android vendors provide 5G capabilities on some of their top-of-the-line phones. Likely we’ll see 5G added in the next batch of iPhones, especially given that Apple signed a five year agreement with Qualcomm to provide 5G chips. We also didn’t hear anything about new Apple TV hardware, although we did get to hear about the new subscription TV service Apple TV Plus, which launches Nov. 1 and will cost $4.99 per month.
We saw a lot of new devices revealed yesterday and we’re excited to manage, secure, and provide zero sign-on capabilities to the new Apple lineup. Apple launched three exciting new iPhones, and we expect to see a lot of those in our customer deployments beginning later this month. Even better, we’ll be managing a new operating system too (welcome to the fam iPad OS!). For our customers and prospects that want to learn more about the enterprise content of iOS 13 and macOS Catalina, we’ll be hosting a webinar on September 24. Make sure to follow @MobileIron on Twitter or check out the website at www.mobileiron.com to get updates about the upcoming webinar and learn about the latest trends in mobile security, including Apple device management and iPhone device management.