Introducing the Enterprise App Persona
A core value of the enterprise app persona is that it protects privacy. Privacy is a top concern in mobile deployments because most employees use their mobile devices for both personal and business purposes, regardless of who owns the device. Employee adoption of mobile initiatives depends on the credible and clear separation of business app data into an enterprise app persona that can be managed separately by the Mobile IT team. It is essential that IT can secure enterprise data properly while retaining the native experience end users expect. MobileIron AppConnect containers prevent all unauthorized access to business data, IT only has to manage the container and does not have any visibility into the rest of the data on the device. This preserves user privacy, drives user adoption, and protects the organization.
MobileIron AppConnect containerizes apps to protect data-at-rest without touching personal data. Each app becomes a secure container whose data is encrypted, protected from unauthorized access, and removable. Because each user has multiple business apps, each app container is also connected to other secure app containers. This allows the sharing of policies, like app single sign-on, and the sharing of data, like documents. All app containers are integrated with MobileIron Advanced Mobile Management for policy management.